The evolution of manufacturing operations
How manufacturers can use AI, predictive intelligence and automation to gain control, anticipate issues and improve performance
Bringing full visibility to the factory floor
A more advanced operational approach enables continuous visibility across processes, people and environments, allowing organizations to better understand what is happening, anticipate critical situations and respond in a timely and coordinated way.
From data to prediction and action
Collecting data is only the starting point. Improving industrial operations requires the ability to understand what is happening, anticipate what will happen and respond in real time.
Vision+ provides continuous visibility through advanced video analytics, enabling the detection of people, activities and conditions across the production environment.
IoT Builder enables real-time actions, system integration and automated responses based on events, conditions and predictive outputs.
AID4 transforms data into predictive insights, identifying patterns, forecasting potential issues and supporting faster, more informed decisions.
This combination creates a continuous operational loop where detection, prediction and action are fully connected, allowing processes to become more efficient, controlled and adaptive.
Key challenges
Manufacturing operations face multiple challenges that impact productivity, safety and compliance. Limited real-time visibility makes it difficult to detect inefficiencies and bottlenecks, while downtime is often managed reactively instead of being anticipated and mitigated.
- Detecting inefficiencies and bottlenecks early
- Anticipating equipment failures before breakdowns occur
- Enabling consistent quality control across processes
- Ensuring continuous safety across production areas
- Maintaining real-time compliance with operational standards
- Monitoring workforce activity and productivity
- Improving maintenance through predictive insights based on operational trends
Use cases
PEOPLE DETECTION & FLOW
Know how many people are visiting your stores
Everyone who walks through your doors is a sales opportunity, so just looking at checkout sales doesn’t give you a complete picture. VAPP Vision+ detects and counts how many people are in each store area, making the most of every customer enters your stores.
- Visualize your customer flow patterns, and verify if the placement of your merchandise or store layout is working correctly.
- Set up the store layout and make sure that your customer flow is moving how you want.
- Trigger in-venue campaigns and improve operational efficiency by analyzing visitors’ behavior.
TRAFFIC & HOT ZONES
Measure footfall levels and trends
Analyze store traffic in real-time. Get real-time information on customer numbers and movement throughout the store.
- Compare footfall trends across your whole store portfolio, and know which stores are making the most out of their visitors.
- Improve the overall performance by identifying weaker performing stores and implementing training programs.
- Make sure you schedule your staff according to footfall patterns, creating a better experience for customers and encouraging repeated visits.
- Know how successful a marketing campaign is at bringing customers into stores.
CUSTOMER SEGMENTATION
Customize products and services for each customer segment
Get demographic profiles and detect the emotional states of your customers.
- Run more effective retail marketing campaigns by using customer segmentation to personalize offers.
- Create personalized offers according to each shopper profile to drive customer loyalty.
MULTI-CHANNEL COMMUNICATION
An integrated, multi-channel communication system, based on Cisco Meraki cameras.
Deliver custom information based on camera events:
- Create marketing campaigns or deliver marketing information based on people proximity.
- Influence customer’s shopping experience through highly targeted and customized content.
- Boost customer loyalty by sending special announcements or context notifications to your store customers.
QUEUE LENGTH MONITORING
Reducing waiting times and improve service quality
Understand how long your customers are willing to wait in the checkout queue.
- Improve business processes by effectively managing and measuring queue waiting times.
- Make instant compare queuing times across retail stores or departments.
- Schedule your staff more efficiently to reduce customer waiting times.
- Get an automated signal to staff up to avoid customer abandonment rates and over-crowded queue length.
- Increase customer satisfaction and loyalty by efficiently allocate your store’s workforce.
SHOPPING SESSIONS DURATIONS
Understand the duration of shopping sessions
Calculate how long people are detected standing in one location for a period:
- Know how many customers stop in front of a promotion or inside a department store.
- Make instant operational changes with real-time dwell times data to boost conversion.
- Better understand how to take the best out of marketing expenditures.
Simplify the guest Wi-Fi access
When customers and guests visit you, they expect to easily connect to Wi-Fi for surfing on their smartphones, reading emails, making video calls or using social networks.
VAPP Easy Guest Wi-Fi lets your guests easily connect to Wi-Fi in seconds just using their smartphone.
The Wi-Fi access will be provided using an automatic generated QR Code which can be displayed on tablets, smart TV’s or Webex boards.
Users just need to scan the code and will be promptly redirected to connection acceptance.
